Sad Candles was created by Roshina Jimenez in 2022. Roshina (she/her) is a multi-hyphenate consultant & artist whose background in the health & wellness industry informs the vision of Sad Candles.

Sad Candles has a heartfelt mission: to illuminate the intrinsic beauty of life’s toughest emotions. Through each meticulously crafted candle, Roshina invites us to embrace and explore the depths of our feelings, from longing and grief to sadness and uncertainty, and everything in between.

These candles are not just products; they are conversation starters, offering a gentle, flickering light that encourages reflection, healing, and a deeper connection to our emotional landscapes. With Sad Candles, Roshina transforms moments of sorrow into poignant beauty, reminding us that even our darkest feelings hold value and meaning.

In her work, Roshina places value on clean fragrance (no phthalates, carcinogens, mutagens, or additives are used - ever) and sustainability. Additionally, Roshina focuses on connection and community building to drive the ethos of Sad Candles forward.